FIFO Innovations


FIFO Innovations, was an existing brand looking for an update. The reference that came up over and over again while brainstorming was a shiny red race car. This company produces portion control equipment used in the restaurant industry, so going too overtly in the race car direction seemed a bit extreme. A happy medium was found.

 

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The circle icons were used throughout the brand for different products. The new incarnation of business cards were reminiscent of road or raceway.

 

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