The Candid Confectioner is a small producer of handmade artisanal caramels in Vancouver, BC.
In the branding and design process, keeping with a delicate, craft feel was essential. The icon used on all the packaging became a pair of vanilla flowers; vanilla being a constant ingredient in all the caramel flavours.
The packaging itself is simple and clean, letting the consumer see the product inside.
A simple moveable-type stamp allows generic labels to be printed and various flavours to be stamped on each bag.